Masashi Isono, 36, possessed an exceptionally strong sense of justice, but his unattractive appearance meant he had no luck with the opposite sex since his youth.

To make matters worse, he started going bald in his late twenties and stopped exercising, falling into the triple curse of unattractiveness, baldness, and obesity. Soon, even at the convenience stores he frequented, he was met with scornful glances.

One day, Masashi stumbled upon a fire. Learning that a child was still trapped inside the blazing house, he rescued the child. However, as he jumped from the second floor, he slipped and died.

When he woke up, Masashi found himself reborn as Natsumi Ohno, a woman who had been in a coma after a traffic accident.

Having been reborn as the attractive Natsumi, Masashi initially intended to enjoy life. However, he soon discovered that the outwardly appealing Natsumi, who was constantly showered with attention by men, actually possessed an ugly inner self. He then resolved to survive as 'a woman among women'.